SOMATCH wants to build an innovative software in order to improve the competitiveness of SMEs companies in the Textile and Clothing (T&C) sector by providing creative designers with detailed and reliable trends estimation and forecast of user acceptance. This software browse and captures all the images in the Social Media, analysing and cataloguing all the data related to the use and preferences of fashion products by consumers. Those data supports the T&C companies’ quick reaction to the market dynamics and better adaptation of design to real consumers demand. This software will be the first tool able to mine large sets of unstructured data, such as images, converting them in structured data